UltraDNS

UltraDNS Directional DNS

Route users to the nearest server based on their location, enhancing site performance and user experience.

UltraDNS Directional DNS

Maximize the benefits of our distributed network with geolocation based routing

Vercaras’ UltraDNS Directional DNS allows you to send visitors to specific servers based on their geographic location or IP address. This allows you to deliver content and images to your end users from the servers closest to them, improving site performance and the end-user experience. The Directional DNS service optimizes network performance by enhancing your mission-critical Internet applications and websites’ speed, functionality, and reliability. With Directional DNS, you can get very granular geographical targeting by selecting from over 3,500 different locations around the globe. Combining locations, creating customized groupings, or restricting access to specific locales provides unlimited ways to shape your traffic by geolocation. Advanced GeoDNS services optimize DNS routing using GeoIP databases and eDNS Client Subnet for improved accuracy. GeoProximity directs users to the nearest resource, while IP filters enable custom logic for performance or regulatory needs. Integrating real-time monitoring ensures adaptive, traffic-aware routing for faster, more reliable content delivery. 

 

  • Intelligently route traffic at the
  • DNS level 
  • Target by over 3,500 geographic
  • locations
  • Improve performance by routing
  • traffic to closest host 
  • DNSSEC protected routing
  • Full integration with UltraDNS Traffic Management offerings
  • Integrate with applications using extensive REST API interface
  • 24/7/365 monitoring  and support
  • Tightly coupled with UltraGeopoint to continually update geographic IP mapping

How UltraDNS Traffic Controller works

EDNS support for enhanced routing Vercaras UltraDNS supports the EDNS client-subnet protocol, improving performance by using the end user location rather than that of their DNS resolver. 

 

For example

QUERY:

What is the address of

www.vercara.com?

RESPONSE(S):

From California points

to 192.0.2.10048

From Italy, France, and Ireland point

to 54.0.4.21

All other locations point to 67.3.21.10

Enhance user experience with Vercara’s UltraDNS Directional DNS for geolocation-based content delivery

Increase sales and profitability.

Employing Vercaras’ UltraDNS® Directional DNS solution can help you generate more sales, which translates to increased revenue and profitability. By delivering geographically specific content, you’re delivering more relevant content and/or more relevant options—and you enhance the end-user experience by providing a faster internet experience when users are served by data centers located near them.

 

Easy implementation.

Unlike most other solutions, Directional DNS is optimized to operate on the expansive Vercaras’ UltraDNS global network infrastructure. Directional DNS is easy to deploy and use, with no hardware or software investment required. Because it is a fully hosted solution that requires no special expertise, all you need is a web browser to put the full power, functionality, and intelligence of traffic distribution to work for your business.

Cusstomize your customer's first touchpoint.

With Directional DNS, you can specify different DNS responses based on each end-user’s geographic location and/or IP addresses. The database used to determine this information is updated weekly and is over 99% accurate at the country and province level. Directional DNS is perfect for enterprises that are dealing with mission critical applications and need and/or want site visitors to see different and specific content depending on where they are in the world.

Interested in learning more?

Discover UltraDNS Directional

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